Valerie Joy Deveza: Jumpstarting your Social Media Marketing Career
I virtually met Valerie two years ago at the first SEO Summit in Makati. We were both live-tweeting the event and naturally we followed each other back. Last year, we met again at the People’s Conference where she was one of the speakers discussing Social Media Marketing strategies. I know she would be a great resource for any SMM-related topics. So if you would like to know how you can convert your Facebooking skills into a certified career, you’ve come to the right place. In this week’s Freelancer Spotlight, Val will take us through the essentials of Social Media Marketing and how to excel in it.
1. How did you get started in freelancing? What was your previous job/career before you became a freelancer?
2. As a Social Media Marketing Manager, what are your main responsibilities?
- Monitor brand mentions, answer inquiries, provide customer service and stayed on the frontline in dispelling brand myths.
- Tirelessly worked on finding our brand’s target audience online through strategic online engagements.
- Do a monthly competitive analysis based on data from various resources for more meaningful business decisions.
3. What’s your typical workday like? What social media tools can’t you live without?
Below are the social media tools that I can’t live without:
- Social Listening – Social Mention, Hootsuite, Google Alerts
- Scheduling – Hootsuite
- Online Content Research – Buzzsumo / Feedly
- Tracking – Google Analytics / True Social Metrics
4. What’s your biggest achievement and challenge as a Social Media Manager?
5. How do you see yourself in 5 years?
6. What have you learned that you wished you had known earlier?
7. Please give 3 tips to those aspiring to be a Social Media Manager?
- Creating a solid purpose and definitive goals is the first step. It doesn’t matter if their business is new or have been operating for a few years, knowing exactly what they want to achieve from social media and keeping their goals in check is fundamental.
- Integrate all your efforts on your business goals. Always focus on your goal and not on shiny objects. Real goals are boring and often neglected. SMMs tend to go all over the place at first, chasing every single network out there. STOP RAM (RANDOM ACT OF MARKETING).
- Know your numbers! One of the hallmarks of a good social media marketing professional is being on top of her or his analytics. It pays to know what’s working and what’s not. Analytics allow us to see opportunities that will improve our marketing strategies.
8. What do you do for fun?
9. Optional (only if you’re willing :)): Can you share your rate when you started as a freelancer and your current hourly rate?
10. Quote to live by:
“You don’t get paid for the hour. You get paid for the value you bring to the hour.” – Jim Rohn.