Valerie Joy Deveza: Jumpstarting your Social Media Marketing Career

I virtually met Valerie two years ago at the first SEO Summit in Makati. We were both live-tweeting the event and naturally we followed each other back. Last year, we met again at the People’s Conference where she was one of the speakers discussing Social Media Marketing strategies. I know she would be a great resource for any SMM-related topics. So if you would like to know how you can convert your Facebooking skills into a certified career, you’ve come to the right place. In this week’s Freelancer Spotlight, Val will take us through the essentials of Social Media Marketing and how to excel in it.


1. How did you get started in freelancing? What was your previous job/career before you became a freelancer?


I was a junior software engineer before I became a freelancer. After six months of working at my first job, a retired Hollywood actor offered me a part-time job online. That’s when I started working as a freelancer. 

2. As a Social Media Marketing Manager, what are your main responsibilities? 

  • Monitor brand mentions, answer inquiries, provide customer service and stayed on the frontline in dispelling brand myths.
  • Tirelessly worked on finding our brand’s target audience online through strategic online engagements.
  • Do a monthly competitive analysis based on data from various resources for more meaningful business decisions.

3. What’s your typical workday like? What social media tools can’t you live without?

My typical workday includes: checking Google Analytics, ask the team about our current content plan, check social ads and monitor leads.

Below are the social media tools that I can’t live without:


4. What’s your biggest achievement and challenge as a Social Media Manager?


I guess reaching our monthly targets would be my biggest challenge and achievement. LOL.Valerie Deveza SMM

5. How do you see yourself in 5 years?

I see myself helping more tech startups. A bigger team. And then maybe teaching/coaching other marketers and entrepreneurs. 


6. What have you learned that you wished you had known earlier?

I wish I’ve learned earlier that I can’t do everything on my own. That learning to delegate things would be the best way to grow my business.

7. Please give 3 tips to those aspiring to be a Social Media Manager?


  • Creating a solid purpose and definitive goals is the first step. It doesn’t matter if their business is new or have been operating for a few years, knowing exactly what they want to achieve from social media and keeping their goals in check is fundamental.


  • Social Media MArketing NutzIntegrate all your efforts on your business goals. Always focus on your goal and not on shiny objects. Real goals are boring and often neglected. SMMs tend to go all over the place at first, chasing every single network out there.  STOP RAM (RANDOM ACT OF MARKETING).
  • Know your numbers! One of the hallmarks of a good social media marketing professional is being on top of her or his analytics. It pays to know what’s working and what’s not. Analytics allow us to see opportunities that will improve our marketing strategies.  



8. What do you do for fun?

I travel a lot. I’m an adventure junkie so I always look for new cliffs to jump.Valerie Deveza

9. Optional (only if you’re willing :)): Can you share your rate when you started as a freelancer and your current hourly rate?


When I started as a freelancer I think my rate was around $2-5 per hour and then I switch to project based rates. 

10. Quote to live by: 

“You don’t get paid for the hour. You get paid for the value you bring to the hour.” – Jim Rohn. 


Got a someone you’d like us to feature? Comment below and we’ll make it happen. 🙂

I agree to have my personal information transfered to MailChimp ( more information )
Subscribe to get instant updates on webinars, workshops and events!
We hate spam. Your email address will not be sold or shared with anyone else.